Privacy Policy

Name: Elite Car Service
Address: 15-17, Station Buildings, 5-9 Coombe Ln,, Raynes Park, SW20 8NE, GB
Telephone: 020 8944 7000
Price range: ££

Alextrend Ltd T/A Elite Car Service is committed to protecting your personal information and being transparent about how it is collected, used, stored and shared. This Privacy Policy explains our practices when you make an enquiry, arrange a booking, use our transport services, visit our website or enter premises where CCTV is in operation.

For privacy enquiries, requests or marketing preferences, please email admin@elitecarservice.com or telephone 020 8944 7000. Alextrend Ltd T/A Elite Car Service is responsible for the personal information described in this policy, except where another organisation acts as a separate data controller.

Personal Information We Collect

We may collect your name, telephone number, email address, postal address, pick-up and destination details, journey dates and times, booking instructions, payment and transaction information, and correspondence relating to enquiries, amendments, complaints or customer service. Where relevant, we may receive information from a person or organisation booking a journey on your behalf.

Payment details may be handled by our authorised payment service providers. We only collect or retain payment information to the extent necessary to administer payments, investigate transactions and meet applicable obligations.

How and Why We Use Your Information

We use personal information only where there is an appropriate lawful basis under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Depending on the purpose, this may include:

Contract: to respond to booking requests, provide journeys, process payments and administer the services you request.
Legal obligation: to maintain records or disclose information where required by applicable licensing, tax, accounting, transport or other legal requirements.
Legitimate interests: to respond to enquiries, manage complaints, protect our customers and business, prevent fraud and maintain the security of our premises, where those interests are not overridden by individuals’ rights.
Consent: where required for particular marketing communications or website technologies. You may withdraw consent at any time without affecting prior lawful processing.

Providing the information required for a booking is normally necessary for us to arrange and provide the requested service. Making a booking does not, by itself, constitute consent to unrelated marketing or to every use described in this policy.

Booking and Service Communications

We may contact you by telephone, email, SMS or other agreed means about a booking, enquiry, availability issue, cancellation, amendment, payment or complaint. These operational messages are separate from promotional marketing and may continue when you have opted out of marketing. Certain booking and dispatch records may also need to be retained to meet applicable Transport for London (TfL) private hire requirements.

Marketing and Your Preferences

Where permitted by the Privacy and Electronic Communications Regulations 2003 (PECR), we may send information about our services and offers by email or SMS. We will obtain consent where required or rely on an applicable existing-customer exception only where all legal conditions are met, including providing a clear opportunity to opt out.

You may stop promotional messages at any time by using the unsubscribe option provided in the communication or emailing admin@elitecarservice.com with “Unsubscribe” in the subject line. Where an SMS offers a reply-to-opt-out instruction, you may use that method. Opting out of marketing does not prevent necessary service communications.

Google Analytics

Our website, [COMPANY WEBSITE], uses Google Analytics to understand visitor numbers, website usage and performance. Depending on its configuration, the service may collect website activity and device or online identifier information. We use this information to evaluate and improve the website and apply the relevant UK data protection and privacy rules to that activity.

Cookies

Cookies and similar technologies are small files or tools that help websites function, remember preferences and analyse usage. Where consent is required, we will seek it before using the relevant technology. Some limited functions, including qualifying statistical or preference-related purposes, may be permitted without consent subject to the legal conditions, including clear information and an effective opportunity to object where required.

You can manage cookies through your browser settings. Disabling some cookies may affect website functionality. Please contact us if you require further information about the technologies used by our website or how to manage your choices.

Security – Safeguarding Your Personal Data

We apply appropriate technical and organisational safeguards to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Measures may include access controls, secure transmission, appropriate storage arrangements, staff awareness and restricted access to information. No system can guarantee absolute security, but we review our safeguards in line with our operations and the risks involved.

Disclosure and Sharing of Information

We may share personal information, where necessary and lawful, with drivers or transport partners fulfilling bookings, booking and IT providers, payment processors, professional advisers, fraud-prevention services, insurers, relevant group or affiliated companies, and public authorities or regulators where disclosure is legally required or justified. We share only information appropriate to the relevant purpose and require service providers processing information on our behalf to protect it appropriately.

We do not disclose personal information to third parties for their own marketing purposes without an appropriate legal basis. Information obtained from third parties is processed in accordance with this policy and applicable data protection law.

CCTV Footage

Where CCTV operates at our premises, images may be recorded of persons entering, approaching or passing monitored areas. CCTV may be used to protect staff and visitors, deter crime, help investigate incidents or suspected fraud, and support the safety and security of premises and property. Appropriate notices will identify monitored areas. CCTV recordings are subject to access restrictions and used only where necessary and proportionate.

Sharing and Retention of CCTV Recordings

CCTV recordings may be disclosed to the police, insurers, legal advisers or other bodies where there is a lawful reason to do so. Recordings will not normally be kept for more than 90 days and will be deleted sooner where no longer required. Relevant footage may be preserved for longer where necessary for an incident investigation, legal claim, insurance matter or legal obligation. Requests to view or erase CCTV images will be considered under applicable data protection law, including the rights of other individuals captured in the footage.

Retention of Other Personal Information

We keep personal information for no longer than necessary for the purpose for which it was collected, taking account of applicable TfL licensing obligations, legal and financial record-keeping, contractual requirements, disputes and complaints. Different categories of records may be subject to different retention periods. You may contact us to request further details about the criteria applied to your information.

International Transfers

Some technology or service providers may process information outside the United Kingdom. If personal information is transferred internationally in circumstances covered by the UK GDPR transfer rules, we will ensure that the transfer is lawful and that appropriate protections are in place, such as relevant UK adequacy regulations or approved contractual safeguards, where required. You may contact us for information about applicable arrangements.

Your Data Protection Rights

Subject to the conditions and exemptions in data protection legislation, you may have the following rights in relation to your personal information:

To be informed about how your personal information is used and to request access to it (a subject access request).
To request correction of inaccurate or incomplete information and, in certain circumstances, erasure of information.
To request restriction of processing, object to certain uses of your information and, where applicable, obtain information in a portable format.
To withdraw consent where processing is based on consent, and to object at any time to the use of your personal information for direct marketing.
To raise concerns or make a complaint about the handling of your information.

To exercise a right or raise a privacy concern, email admin@elitecarservice.com or call 020 8944 7000. We may ask for information necessary to verify your identity before releasing personal data. We will handle requests within applicable legal time limits and explain any relevant limitations or exemptions.

Data Protection Complaints

If you believe we have not handled your personal information properly, please contact us using the details below. We will acknowledge and investigate data protection complaints and explain the outcome in accordance with applicable requirements. You may also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Amendments to Our Privacy Policy

We may amend this Privacy Policy to reflect changes in our services, operations or legal obligations. Any updated version will be made available on our website, and the revision date will be changed accordingly. You may retain a copy of this document for your records.

Contact

For any questions, comments, data protection requests or marketing preferences relating to this Privacy Policy, please contact Alextrend Ltd T/A Elite Car Service by email at admin@elitecarservice.com or telephone 020 8944 7000.

Policy reviewed and updated: 20th October 2026